Commercial Construction & Renovation

JAN-FEB 2014

Commercial Construction & Renovation helps our subscribers design, build and maintain better commercial facilities by delivering content to meet the information needs of today's high-level executives.

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TargetExpress Retailer tests new quick-trip store format The plan: get bigger by going smaller. That's what discount retailer Target is eyeing with its new TargetExpress format. Target, which has long focused on large stores in suburban markets, recently complet- ed a lease on its smallest store yet – a 20,000-square-foot location in Minneapolis. As more people, especially young people, opt to live in cities rather than suburbs, the new store will be about a ffth the size of its smallest format stores to date. This will allow the retailer to open more locations in dense urban markets such as New York, where 100,000 square feet is hard to come by. The first TargetExpress will be in the most urban of spaces, at the base of an apartment building called the Marshall, which is under construction near the University of Minnesota campus. The test store is scheduled to open July 27, in time to greet students arriving for the fall semester. "This is an exciting opportunity to test and learn as we continue exploring new ways to meet our guests' needs and exceed their expectations," says John Griffth, executive VP, Property Develop- ment for Target. The smaller footprint still includes everyday essentials and assortments such as smaller pack sizes and items geared toward instant consumption (think grab and go sandwiches). It also will include a variety of merchandise not found at other quick-trip stores, including a curated assortment in home, electronics and seasonal offerings, and a "Fan Central" area relative to the location. 12 CommerCial ConstruCtion & renovation — January : February 2014 IndusTRy nEws industry news »CCRS 2014 SponSoR • CirCle No. 10 CirCle No. 9 CCR-JanFeb.14_991-.indd 12 2/7/14 3:08 PM

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