TargetExpress
Retailer tests new quick-trip store format
The plan: get bigger by going smaller.
That's what discount retailer Target is eyeing
with its new TargetExpress format. Target,
which has long focused on large stores
in suburban markets, recently complet-
ed a lease on its smallest store yet – a
20,000-square-foot location in Minneapolis.
As more people, especially young
people, opt to live in cities rather than
suburbs, the new store will be about a
ffth the size of its smallest format stores to date. This will allow the
retailer to open more locations in dense urban markets such as New
York, where 100,000 square feet is hard to come by.
The first TargetExpress will be in the most urban of spaces,
at the base of an apartment building called the Marshall, which is
under construction near the University of Minnesota campus. The
test store is scheduled to open July 27,
in time to greet students arriving for the
fall semester.
"This is an exciting opportunity to
test and learn as we continue exploring
new ways to meet our guests' needs and
exceed their expectations," says John
Griffth, executive VP, Property Develop-
ment for Target.
The smaller footprint still includes
everyday essentials and assortments such as smaller pack sizes
and items geared toward instant consumption (think grab and go
sandwiches). It also will include a variety of merchandise not found
at other quick-trip stores, including a curated assortment in home,
electronics and seasonal offerings, and a "Fan Central" area relative
to the location.
12 CommerCial ConstruCtion & renovation — January : February 2014
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