23 January : February 2014 — CommerCial ConstruCtion & renovation
By Michael J. Pallerino
A
ir Jordans. adidas
Springblades. The Nike
Free. They are among
the most expensive and most
popular shoe choices of today's
eclectic footwear loving consumer.
You can fnd these styles – and
more – at Finish Line. Pick a day,
any day. The trend is athletic. It's
casual. It's comfortable.
Whatever the style may be, Finish Line has
made it part of its strategic plan to deliver what
today's consumers want. In a retail environment
where growth has been hard to come by these
days, Finish Line is growing. With the traditional
retail store concept at the center of its universe,
the specialty retailer is in the midst of an expan-
sion that harkens back to its roots.
Take its relationship with Macy's. Since
opening up its frst shop within Macy's last year,
Finish Line has 200 stores operating in the
department store's locations to date. It's already
taken over athletic shoe merchandising in all
Macy's stores and plans to occupy space in
450 Macy's overall by the end of the next fscal
year – February 2015. The move has helped
introduce the Indianapolis-based retailer to a
whole new customer.
mark...
Finish Line's
growth keeps
customers
in mind
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