Commercial Construction & Renovation

JAN-FEB 2014

Commercial Construction & Renovation helps our subscribers design, build and maintain better commercial facilities by delivering content to meet the information needs of today's high-level executives.

Issue link: https://ccr-mag.epubxp.com/i/258445

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on your mark... 24 CommerCial ConstruCtion & renovation — January : February 2014 Overall, Finish Line has more than 850 stores in malls across the U.S., inlcuding branded or staffed shops in Macy's and operates the Running Specialty Group through a venture with Gart Capital Partners. This includes 50 specialty running shops in 12 states and the District of Columbia under The Running Company, Run On!, Blue Mile, Boulder Running Company and Roncker's Running Spot banners. To get a feel for where Finish Line is heading, Commercial Construction & Reno- vation sat down with Matt Poske, director of store development of Finish Line. What's the most pressing item on your to-do list? We continue to look for new ways to inte- grate the company's omni-channel strategy into our brick-and-mortar store designs. Our internal data shows more than half of Finish Line customers have multiple points of contact with us before purchasing, which means the typical shopping experience no longer exists. We're seeing more and more how brick-and-mortar and digital are interconnected, which is defnitely steering our efforts as we work to refne and execute in-store enhancements to create a seam- less customer experience no matter which channel they choose to shop. How has business been? The positive changes being made across our channels of business are strengthening our customer connections and reinforcing our market leadership. To remain relevant, we must continue to adapt to the ever-changing retail landscape. This past year, Finish Line, for example, began the rollout phase of its venture with Macy's. We opened Finish Line branded shops in more than 180 Macy's locations. This has been a great addition to the company and will help us expand our customer base. What has been the biggest surprise? With the Macy's project, we opened around 10-15 shops per week on average, so we had to be very nimble and problem solve "Finish Line will continue to position itself as a preferred conduit for delivering the product innovation that is fueling consumer excitement in the marketplace." CCR-JanFeb.14_991-.indd 24 2/7/14 2:02 PM

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