on your mark...
28 CommerCial ConstruCtion & renovation — January : February 2014
Are you optimistic about the road ahead?
With our growth initiatives, we'll continue to fuel the success of the
Finish Line brand for the long term.
What trends do you see evolving in the retail
construction arena?
Green initiatives have evolved signifcantly and continue to be a
major area of focus within the industry. In the past they were seen as
added costs, but with technology and materials today it costs more
to not be "green." Omni-channel is also a major focus, as today's
customer expects more from retail-
ers and we must interact with them
consistently through all mediums.
What does your
sustainability initiative
look like?
They have been incorporated into
our store design and construction
process. For example, we install
new LED lights in all new stores
and we're testing LED retrofts in
existing ones. The savings in en-
ergy costs, replacement bulbs and
maintenance signifcantly outweighs the upfront cost. We strive to
reduce our burden on landflls by reusing items and we have found
ways to refnish fxtures rather than throwing them away and buying
new. In addition, most of our new stores utilize the existing concrete
foors versus adding hardwoods, carpet or other fooring materials.
This low maintenance fooring solution eliminates the need for
replacement options and also helps the company reduce the amount
of waste generated.
"Finish Line's
construction
strategy
begins frst
and foremost
with the
customer."
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