Quality Management's Stupi: The point
is will they come in whether they have
a coupon or not? We work with a lot of
retailers that have shied away from that
philosophy. Are they not going to come if
they don't have a coupon? Retailers may
ask what value that is bringing if the sale is
always discounted.
CEC Entertainment's Hudson: Not
necessarily, but when parents have several
choices to take their children for entertain-
ment, and she has an added value, she may
choose the place with the coupon.
Beam Team's Hall: J.C. Penney's proved
that people will use those types of deals.
If you don't give it to them anymore it can
make a huge impact.
The Little Gym's Biggs: It's just a
different world.
Dusty Ward, ML Construction: Every-
body wants a good deal. When we get a
job, our clients want a good deal. Every-
body is looking for a good deal. That's just
the way it is.
CCR: How much do consumers
drive what you do? Take
sustainability. Do your
consumers expect green?
RaceTrac's Sturgis: At RaceTrac, we
make strides to be energy efficient, and
our organization is acting in ways which
minimizes damage to the environment
through our energy usage reduction
efforts. It's a huge investment up front,
but coming back with LED lights and
more environmental friendly features
makes sense
CCR: How many people are
focusing on sustainability?
The Little Gym's Biggs: We're not LEED
certifed but we started taking steps in the
area of sustainability and green by looking
at our lighting options. We've changed our
brand standards to refect the industry
trend for internal and external LED lighting.
RaceTrac's Sturgis: RaceTrac's Energy
Management/Sustainability team is tasked
We're currently re-evaluating our entire IT
structure and computer system. We're trying to
fnd more value out from it. In turn, we'll be able to
provide higher value to our clients and their needs.
– Brad Gaskins, The McIntosh Group
rising up
38 CommerCial ConstruCtion & renovation — January : February 2014
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