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Issue link: https://ccr-mag.epubxp.com/i/666154
28 COMMERCIAL CONSTRUCTION & RENOVATION — MARCH : APRIL 2016 GUEST FRIENDLY Defne today's business landscape in the spaces you operate. How is the market? We are unique in that we flourish as the hospitality industry flourishes. We are not typical retail. Our brands are typically im- mersed into the hotel's lifestyles, and we design around same. The intent is to make a seamless transition for the guests of the hotel when they enter a gift shop – grab and go or apparel store. We want the guests' experience to be the same as they are when they are in the hotel's restaurants, or spas. We also accomplish this by allowing all guests to charge anything to their room. Give us a snapshot of the Travel Traders brand. We have approximately 250 stores located throughout the United States mainland, as well as Hawaii and Puerto Rico. The majority of them are in full service hotels, Resort Hotels, convention hotels and a few in Airports in Hawaii. We partner up very closely with hotel brands and ownership. This is extremely important to run a seamless operation on property. Describe some of the services you offer. Our mainstay is a typical gift shop that provides hotel guests with all the basics, for example, HBC chips, candy and drinks, and local and national branded gifts and ba- sics. We also have combined this with grab and go coffee shops, which include Proudly Brew Starbucks, grab and go food where we can re-heat as requested by the customer. We also have a number of licensed stores like Swaroski and Johnson Murphy. Defne your partnership with the brands you work with. Each partnership is unique in that we always have a one-on-one relationship with management at that property. It is important to provide the necessary design (to ownership and management), product and service to the owner, hotel management and, the most important customer, the hotel guests. How does the design cater to the needs of today's consumer? We design around easy access for all customers. We are expanding this year with new stores in the Denver, Houston, Hawaii, California and Chicago markets.