Commercial Construction & Renovation

MAR-APR 2016

Commercial Construction & Renovation helps our subscribers design, build and maintain better commercial facilities by delivering content to meet the information needs of today's high-level executives.

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One for the ages North Carolina jeweler has gem of a renovation project By Ron Treister S erving eastern North Carolina since 1948, Bailey's Fine Jewel- ry is a family owned and operated jewelry store with locations in Greenville, Rocky Mount, Fayetteville and Raleigh. Known throughout the state for its commitment to quality, superior customer service, long tradition of excellence and product innovation, over the years, the jeweler has sought to strategically upgrade its various business environments on a regular basis. For example, a major renovation recently was completed in Raleigh. After months of renovation, Bailey's 11,000 square foot Cameron Village fagship became the largest jewelry store in the state. The company has a well-known slogan, "Every Woman Wants a Bailey Box." Yet prior to the massive renovation, the exterior of the Cameron Village store looked more like a big box retail structure than the sleek, upgraded and inviting building it truly needed – and now inhabits. The shopping center plaza was built in the late '70s with a focus "to be unlike cookie-cutter malls." The initial design included tree-lined walkways, one-of-a-kind shops and restaurants/cafes that welcomed people to a unique shopping experience. Ultimately, time took its toll. The exterior "look" became tired. It was facelift time, especially for a retailer that offered highly stylish, up-to-date "investments in fashion." "Bailey's has always catered to an upscale 'family clientele,'" says Michael Beal, architectural sales manager for Arriscraft, manufacturer of beautiful, high-performance, naturally made products that emulate quarried stone for both commercial and residential applications. "This store in particular always had a high-end appearance, both inside and out, which made a strong statement to the demo- graphic it focused upon," he says. "But after time, the Cameron Village location's exterior clearly seemed to look outdated and frankly, more than just a bit run down. The stucco fnish fanked by decorative columns did not seem to be inviting any more. Without question, it was time to rejuvenate." Beal says that a design team was brought in for ideas, some of which were highly effective. A quick choice was made to partner with Barnhill Contracting Company of Rocky Mount, a highly respected, third-generation builder recently named the No. 1 contractor in the state by the national trade publication, Energy News Record. From 94 COMMERCIAL CONSTRUCTION & RENOVATION — MARCH : APRIL 2016

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