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THE HEART OF THE MATTER Would you enter into a marriage, while simultaneously planning your divorce strategy? I didn't think so. It is important to note that when I reference partnership, I'm defining the term as general 50/50 partners. Financial part- ners – those who infuse capital and seek return, but are not invested in how you get that return – are a necessity in commercial real estate development. But unlike a limited financial partnership, a general partnership is difficult to maintain. In fact, according to Forbes, "Partner- ship is far more difficult to maintain than marriage. Whereas 50 percent of marriages end in divorce, the number is closer to 80 percent for business partnerships." As a someone who has been involved in multiple partnership models, I know this firsthand. Below, why commercial develop- ment partnerships are destined to fail: CIRCLE NO. 19 Energy Efficient Spend less while getting up to 130 lumens per watt Short ROI Maintenance Free Quickly recoup investment with large utility rebates and incentives No bulbs or ballasts to replace, reducing maintenance time & cost LED Panel Lights High-Efficiency Lighting Solutions for Fluorescent Troffers Replace traditional commercial/residential drop- ceiling troffers with LED Panel Lights to eliminate hazardous waste from fluorescent bulbs and achieve unmatched energy savings. Equipped with Even- Glow technology, these LED panels offer smooth, long-lasting illumination. Perfect for Commercial, Office, and Medical Lighting Brightness up to 7,600 Lumens in White or RGB Colors Lightweight LED Panels Weigh 20 Pounds or Less Dimensions Include: 6in. x 6in. to 2ft. x 4ft. Adjustable Hanging Kit Available Designed to Last 3x Longer Than Fluorescent Panels One source for office, commercial, and industrial interior and exterior LED lighting solutions. Linear Bay LED Lights Flush Mount Lights LED Down Lights Module Sign Lighting Starting At: $109.95 ea. commercial-sales@superbrightleds.com 866-590-3533 For commercial pricing call or email Synergy is a dangerous word Oftentimes, partnerships develop under the assumption that by working togeth- er, individuals can achieve what neither can do independently. And in theory, this makes sense – one partner can focus on acquisitions while the other handles finances, for instance. Unfortunately, this synergy-based approach is not sustainable in the commercial development world. People are people, and we are all constantly Commercial development is built on trusted relationship and a trust in the potential of a mutually beneficial outcome. 38 COMMERCIAL CONSTRUCTION & RENOVATION — JULY : AUGUST 2016