Commercial Construction & Renovation

MAY-JUN 2017

Commercial Construction & Renovation helps our subscribers design, build and maintain better commercial facilities by delivering content to meet the information needs of today's high-level executives.

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Page 103 of 214

99 CRAFT BRAND AND MARKETING contents VOL. 1 : ISSUE 2 MAY/JUNE 100 EDITOR'S NOTE Dream big, bet big, leave it all on the field 102 INSIGHTS Industry News 104 BRANDING The real meaning behind what customers tell you (or don't) 108 STRATEGIC THINKING Inside the new game board for craft beer 110 LIVE. LOVE. HOPS. Inside Brewdog's strategy to revolutionize the craft beer experience 112 ERROR OF CREATION Is it the new product or new experience? 118 EVENTS Texas Craft Brewers 119 METAL TACKERS How to get creative with your brand

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