Commercial Construction & Renovation

MAY-JUN 2017

Commercial Construction & Renovation helps our subscribers design, build and maintain better commercial facilities by delivering content to meet the information needs of today's high-level executives.

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Page 136 of 214

SEEING THE LIGHT Take the Ellis Building in Sarasota, Fla., which recently looked to window film to bring their facility into the modern age. The Ellis Building is a 12-story high-rise located in on the West Coast of sunny Florida. The commercial building was con- sidered "ultra-modern" when it was first built back in 1968. But much has changed since then – hairstyles, clothes and, of course, building design. And thanks to a recent boom of modern high-rise construction in the area, the Ellis Building stuck out like a sore thumb. The building's decision makers knew the Sarasota landmark needed a facelift, the main question was – how and what solution? How do they modernize the building in a cost-effective way while staying true to its architectural integrity? They also had to account for the hot Florida sun when renovat- ing. The initial plans included washing the façade to restore the lus- ter of the marble columns, painting faded and chalky metal window frames, and replacing all windows – all 38,000 square feet of glass. But with that much glass, re-glazing was not a cost-effective option. The team investigated alternative solutions and decided on a scratch-resistant window film from Madico. The decision best met the unique needs of the project and presented numerous benefits. "I think (Madico) has taken 30 years off the age of this building," says Bryan Lawson, director of construction for Benderson Development, the design firm hired for renovation. The building owners were just as impressed, and the first major commercial construction project in down- town Sarasota since the 1920s officially had been modernized. The benefits of window film For the Ellis Building, the application of window film created a mod- ern, uniform look on all of the windows. And there are many other benefits that window film can add to your project's bottom line: Aesthetics Window film is a flexible, adaptable product that can help maintain the unique aesthetic appeal of any commercial building. It doesn't stand out, but rather effortlessly blends in and enhances the style of the exterior. Many manufacturers also offer decorative films that add a little extra style to interior glass. You often can achieve the look of etched glass at a fraction of the cost with decorative film UV protection Window film blocks up to 99 percent of UV rays, and reflects up to 80 percent of the sun's energy. This was a very important benefit for the Ellis Building property managers, as they wanted to provide comfort to employees working in the building and relief from the hot Florida sun. Blocking UV rays helps reduce glare on computer screens, and protects and prolongs the life of furniture, carpets, artwork, draperies and woodwork. Energy savings Per the International Window Film Association (IWFA), the return on investment is higher for commercial building owners when renovat- ing with window film verses any other method. Up to 30 percent of any building's cooling and heating load is lost through windows. Installing window film will reduce the stress on a facility's HVAC system as it's designed to keep heat out, even during the hottest of summer days. Window films help reduce electricity consumption by over 200,000 kilowatt hours each year, saving thousands of dollars in cooling costs. Over time, window film goes a long way in conserving energy for facilities of all sizes. Many states, including Florida, also offer energy rebates for professionally installed window film. Ellis building before Today's safety films are marketed and thoroughly tested for improving glass performance for safety glazing, intrusion, extreme weather conditions and blast mitigation. 132 COMMERCIAL CONSTRUCTION & RENOVATION — MAY : JUNE 2017

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