Commercial Construction & Renovation

MAY-JUN 2017

Commercial Construction & Renovation helps our subscribers design, build and maintain better commercial facilities by delivering content to meet the information needs of today's high-level executives.

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Page 162 of 214

WIND STRONG Industry expert Dawn Henning has served as General Shale's Director of Marketing since 2011. Headquartered in Johnson City, Tenn., General Shale is the North American subsidiary of Wienerberger AG and a leading manufacturer of brick. For more information, visit Products from manufacturers such as General Shale are designed to withstand stronger winds even better than standard ma- sonry materials. For example, General Shale's Endurance RS4™ Structural Brick offers an advantage when compared to traditional brick products. The material is designed to bear higher loads, meet seismic requirements, and offer greater resistance, which is reassuring for builders and homeowners in areas sus- ceptible to high winds and tornadic events. Structural brick eliminates the need for load-bearing wood or steel framing and has excellent thermal mass properties. Suitable for any type of foundation, it is designed for homes in areas prone to high winds, torna- does and earthquakes, or for important commercial or government buildings, such as hospitals, schools, courthouses and police stations. Larger engineering and utility-size bricks have been used for reinforced masonry applications for many years. Since it is larger than traditional brick, it can be installed with minimal labor and overall cost adjustments, which are key benefits for build- ers, architects and contractors, who need easy-to-install, efficient and cost-effective building solutions. Endurance wall systems also can be used in conjunction with any type of interior wall construction (e.g., furring strips, non-load-bearing metal studs, hat channel, etc.) and insulation systems. The use of continuous rigid insulation, which reduces thermal bridging, is one of the most efficient methods of construction, both in terms of costs and energy savings. The combination of structural brick and continuous insulation helps to dramatically increase a building's energy efficiency, which can lower a structure's Home Energy Rating System score. It offers appropriate reinforcement between the wall system and roof, and creates a safer, stronger and more durable structure, all of which provides greater peace of mind for business owners who work in areas at higher risk for significant weather events. CCR Since 2011, further studies of a tornado's path has indicated that greater damage occurs at the center of a tornado, with far less severe damage being inflicted on structures located near the edge. 158 COMMERCIAL CONSTRUCTION & RENOVATION — MAY : JUNE 2017

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