Commercial Construction & Renovation

JAN-FEB 2013

Commercial Construction & Renovation helps our subscribers design, build and maintain better commercial facilities by delivering content to meet the information needs of today's high-level executives.

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the BIg PlAn Up close & personal with ... Dennis Hernreich, COO, Casual Male Retail Group What's the most rewarding part of your job? Helping to move the company forward and growing What's the best advice you have ever received? Persistence and dedication can overcome many weaknesses What's the best thing a client ever said to you? "Wow, thank you for doing this." What are the three strongest traits any leader should have? Passion, insight and vision What is the true key to success for any manager? Clearly communicate strategy and expectations What's your favorite vacation spot and why? It's Sarasota, Fla. The weather is warm and there are lots of outside activities and nightspots. What book are you reading now? "End This Depression Now" by Paul Krugman How do you like to spend your down time? Tennis, swimming, reading and reflecting We want our stores to be front and center, to be seen. The more visible our store is, the better the store does. with respect to it. That's because we are in the midst of attracting a part of the market that has not done business with us in the past. So that requires us to change what we have been doing on the marketing side. And timing is everything. Is that a struggle? What is your sustainability plan? The company intends to capture the broader large-size men's market by offering the merchandise selections, in the sizing that fits, with outstanding service in a convenient and enjoyable environment providing the ultimate one-stop shop for our men. What is the new normal today? The new normal in retailing is multi-channel. You have to be good at being convenient. 28 And that means you have to be good online and in traditional retailing. You have to be a multi-channel thinker. The people shopping out there demand convenience. They reject inconvenience. CommerCial ConstruCtion & renovation — january : february 2013 It's challenging. You have to align the channels and focus your processes on customer experience. You have to adapt your strategy to align to your business to the interest of your customers. That's just business today. It's not that it's hard, per se; it's just what you have to do. And there are a lot of parts to it. So you have to prioritize – first, second, third. You can't get things done in 30 days, so to speak. What do I mean? You have to build a seamless transaction set. For example,

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