Commercial Construction & Renovation

MAR-APR 2016

Commercial Construction & Renovation helps our subscribers design, build and maintain better commercial facilities by delivering content to meet the information needs of today's high-level executives.

Issue link: https://ccr-mag.epubxp.com/i/666154

Contents of this Issue

Navigation

Page 102 of 126

THE WRIGHT WAY In broad strokes, how would you describe this program? The Frank Lloyd Wright brand-licensing program is about embrac- ing highly sophisticated design styles that are dynamic, accessible and transformative. The program has two primary goals: to provide building and design elements to enhance the lives of individuals and to educate the public about Frank Lloyd Wright as an innovative designer of environments, furnishings and decorative objects. Why did The Frank Lloyd Wright Foundation decide to embark on a program incorporating building products to be marketed/sold using the FLW brand? Keeping the FLW brand vital and relevant is one of the most import- ant responsibilities of the foundation. To an architect, buildings and their unique designs will be core structures for Frank Lloyd Wright's brand. Utilization of these licensed products will further enhance his relevance to the building and construction feld; this has been confrmed through strategic review. Wright's pioneering work in sustainability, appreciation of the environment, love of nature and affordability has proven to be extremely relevant today to builders, building owners, developers and others. Can you describe some kind of commonality all of the current products and products to be included will have? Wright stood for continuous innovation throughout his career, and his brand contin- ues to represent innovation in the form of adaptable design, high craftsmanship, use of technology – all at the forefront of building design today. All of the FLW Licensed products will embody these disciplines. Is there a timetable for the program's "launch"? Some products are entering the mar- ket now, but we expect to have a broad assortment across many categories of the building products sector available in 2017. Plans are for a number of products to launch in January 2017. Which companies have already signed on as licensees? So far we have signed on Creative Edge Master Shop for waterjet-fabricated foor designs, Andersen Windows, Compotite for linear drains, Bradbury & Bradbury for wall paper, PPG Paints for paints and stains, Cassina for furniture, American Pacifc (USA) and Yamagiwa (outside the U.S.) for lamps, and Japan Organic House for structures with designs based on Wright's organic architectural approach. We are in discussions with a number of other potential licensees within the building products arena, and are always exploring new partnerships we believe will uphold the FLW architecture and design philosophy, and continue to expose people to his work. How will the FLW Foundation promote these products to the A&D; community? We plan to showcase these products as we exhibit and educate through trade expositions and other industry channels. The FLW Foundation's access into the When putting together architectural products for the FLW Brand Licensing Program, we acknowledge the robust importance of the commercial construction sector. 98 COMMERCIAL CONSTRUCTION & RENOVATION — MARCH : APRIL 2016

Articles in this issue

Archives of this issue

view archives of Commercial Construction & Renovation - MAR-APR 2016