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Issue link: https://ccr-mag.epubxp.com/i/666154
Y ou want country – Old Crow Smoke- house has country. Take a walk inside the 7,000-square-foot space, and you will fnd signature grey and red barn wood, and corrugated steel cladding throughout. The custom elevated booths, covered in denim and saddle brown leather, sit below a soaring wall adorned with back lit LED whisky barrels brandished with the Old Crow logo and a row of LED TVs. Stroll a little further inside, and you will see rustic communal tables and custom industrial bar stools along the dining room and bar. If you follow the neon sign downstairs, you'll fnd even more cowboy imagery – a collage of authentic vintage road signs. Eclectic ads framed against the grey barn wood. There's a custom hand-painted mural of a vintage pin-up cowgirl against a corrugated metal wall that grabs your attention on the way to the coat check or restroom. The Old Crow Smokehouse – lit by its crimson red barn light pen- dants throughout, and a custom designed chandelier made of reclaimed railroad ties with an artful tangle of vintage exposed Edison bulbs – brings the country every night. And Sam Sanchez, who along with his business partner at Samco, Mike Gonzales, wouldn't have it any other way. Sanchez's goal is to take his live country music and barbecue restaurant concept (there are two in the Chicagoland area and one in Huntinton, Ca.) national. There already are plans to target the Florida markets, as well as other Midwest areas. Sanchez views the Old Crow Smokehouse as the kind of trendy concept that has mass appeal for today's consumer, especially Millennials. Y w c e How the Old Crow Smokehouse is changing the BBQ game By Michael J. Pallerino C r o w S m o k e - Gone country 77 MARCH : APRIL 2016 — COMMERCIAL CONSTRUCTION & RENOVATION