Commercial Construction & Renovation

MAR-APR 2016

Commercial Construction & Renovation helps our subscribers design, build and maintain better commercial facilities by delivering content to meet the information needs of today's high-level executives.

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GONE COUNTRY COMMERCIAL KITCHENS Commercial Kitchens caught up with San- chez to get his thoughts on where the brand is heading. Give us a snapshot of Old Crow Smokehouse. It's an American country theme with BBQ food and live music. Why did you pick the locations you did for your restaurants? River North has a high density of people within our demographic. I didn't want to be a destination location; I wanted to be in the entertainment district. What is your growth plan? What areas are you targeting? We are targeting California, Florida and the Midwest markets. Having locations on three coasts was our goal. What's the biggest item on your to-do list right now? It's marketing and kicking off the new fran- chise to help grow the brand. 78 COMMERCIAL CONSTRUCTION & RENOVATION — MARCH : APRIL 2016

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