GONE
COUNTRY
COMMERCIAL KITCHENS
Commercial Kitchens caught up with San-
chez to get his thoughts on where the brand
is heading.
Give us a snapshot of
Old Crow Smokehouse.
It's an American country theme with
BBQ food and live music.
Why did you pick the locations
you did for your restaurants?
River North has a high density of people
within our demographic. I didn't want to be
a destination location; I wanted to be in the
entertainment district.
What is your growth plan?
What areas are you targeting?
We are targeting California, Florida and the
Midwest markets. Having locations on three
coasts was our goal.
What's the biggest item on
your to-do list right now?
It's marketing and kicking off the new fran-
chise to help grow the brand.
78 COMMERCIAL CONSTRUCTION & RENOVATION — MARCH : APRIL 2016