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Ron Treister is president of Communicators International, a Jensen Beach, Fla.-based marketing frm. He can be reached at rlt@communicatorsintl.com. there, the owner, the GC and the masonry contractor became the drivers of this highly successful facelift. After several decisions were made, one of the frst construction exercises was to tear off the old stucco façade, and then frame the building's exterior. This would get it ready for an updated building envelope system that included an air and water cavity to protect the structure from extreme weather conditions. Once framed and ready to go, the process to clad the building's exterior with Arriscraft ¾-inch Renaissance Thin-Clad masonry units began. Specifcation of this product line was plain and simple. Renais- sance ARRIS.tile units are manufactured to tight dimensional toleranc- es and mirror natural stone for high strength, high density, extremely low water absorption and overall outstanding durability. They offer natural colors and their through-body color ensures that uneven fading and bleaching will not occur over time. The stone breathes and ages naturally. And, they can be cut, chiseled, dressed or worked on site. "We knew Renaissance in the color "limestone" was the right product for Bailey's exterior," Beal says. "It was obvious our customer needed the right masonry contractor, one familiar with our materials, to correctly adhere it to the building's external surface." As it turned out, selecting that "right" masonry contractor was about as elementary as choosing Renaissance for the material to be used. Custom Brick and Supply Company, a Raleigh "construction institution" for years, got the nod with Ben Aiken, the frm's cast stone manager, taking the lead. "This job took roughly four months," Aiken says. "It was truly a unique project consisting of just under 1,500 square feet of highly detailed work. Right from the start, it was evident this was a highly professional undertaking, as all involved were 100 percent invested in partnering together to achieve an outcome with optimal results." The building's new exterior included arches, corniches and bullnose stone applications. "We knew we had the best product with the Arriscraft material," Aiken says. "But the constant con- tributions and on-site input from the dependable people of that company helped make this job fow even more smoothly." The grand re-opening of the Bailey's Fine Jewelry Cameron Village flagship location took place late in 2014 with an official ribbon-cutting ceremony. The celebration continued when the public was given the opportunity to view the new space, shop and socialize with drinks, appetizers and a chance to win prizes. In addition, Bailey's hosted its largest diamond show in its company's history. "We're so excited (about) our grand re-opening," says Clyde Bailey, owner and president. "We've been growing rapidly, and the renovations really allow us to show all of our expanded collections as well as introduce some new designers. We know our patrons are going to love it." The renovation resulted in positive customer traffc, most likely increased sales, and more. But above else, the Bailey's fagship loca- tion is clad with a naturally made stone façade system that will keep the exterior appearance of the store looking like new for decades. The important and expensive materials housed within the interior of Bailey's Fine Jewelry of Raleigh now are protected by one of the most dependable, high-performance thin-clad products offered on today's market. CCR " We've been growing rapidly, and the renovations really allow us to show all of our expanded collections as well as introduce some new designers." – Clyde Bailey, Owner & President, Bailey's Fine Jewelry 95 MARCH : APRIL 2016 — COMMERCIAL CONSTRUCTION & RENOVATION