The story behind Crushed Red
Urban Bake & Chop, a salad and pizza
concept featuring chopped to order
salads and pizza, is what happens when
opportunity meets ambition.
The concept is the brainchild of
veteran restaurateur Chris LaRocca, and
the father and son entrepreneur team
of Ralph Kalish, Jr., and Powell Kalish.
The trio set out to create a restaurant
concept that featured "truly delicious and healthful foods" – options that they could not
fnd from their counterparts.
After assembling a team committed to helping fulfll their vision, Crushed Red
was born. Organically dressed salads chopped to order with colorful ingredients.
Pizzas defned by crispy whole-grain crusts and organic tomato sauce. A welcoming,
comfortable atmosphere.
c o n c e p t t h a t f e a t u r e d " t r u l y d e l i c i o u s a
I
t's all about options, especially in the highly
competitive race for the attention of today's
health-conscious consumer. And when it
comes to restaurant options, having the right
selection, in the right environment, is critical.
87 MAY : JUNE 2016 — COMMERCIAL CONSTRUCTION & RENOVATION