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SOLID WOOD BEAUTY Ron Treister is president of Communicators International, a Jupiter, Fla.-based marketing frm. He can be reached at rlt@communicatorsintl.com. used other installation materials for years, but were open when its distributor, Intermountain Wood Flooring, mentioned Bostik's Greenforce. "When we first got involved with the Telluride condo project, we looked at the product's specs, which we saw as being 'bomb-proof," he Nonay says. "For this luxury condominium job, we needed an adhesive that was going to hold the solid wood flooring down (certainly right after installation, as it was then sanded on- site) and also, something that was very easy to clean." Trying new options Nonay says they have been in the hardwood foor covering business a long time, and for more than a decade, always used the "wide-brush" application method. "In other words, we use a lot of glue," he says. Nonay also says that because Greenforce is a one-step appli- cation process rather than a two-step, it saves his company time, labor and, ultimately, money. "This was a challenging installation, as there were a lot of borders going over the tubes of the foor warming system," he says. "Greenforce was ideal, as it works over a multitude of substrates as well as various foor warming components. This way, we can depend on one product for different sub-foors, and not spend valuable time selecting a different adhesive for each individual job." Brian Coleman, outside sales repre- sentative of Intermountain Wood Flooring, says that the Greenforce selling points we presented to the installer are pretty amaz- ing. "The product offers a lifetime moisture vapor guarantee, and a lifetime bond guarantee for wood fooring installed. Addi- tionally for this project, the 'ease of spread' for such a large installation was obvious. So was the product's new technology, which eliminates the installer having to conduct concrete moisture testing." The product comes in smaller, four-gallon pails with a locking plastic lid. "This made the product lighter," Coleman says. "Other adhe- sives are outftted with metal lids and you can't always get a good seal when closing it at the end of the day. The next day, a layer of the glue would have dried, and one would have to chip away at it." Coleman says that Greenforce also is great for engineered wood projects, especially during clean up time. "You can just wipe away without worrying about removing the fnish." There are few who will argue that Telluride offers some of the most scenic overall visuals on this planet. Rooted in history, this bustling ski town and historic jewel, with its clapboard storefronts, omnipresent art galleries, old-time bars and restaurants galore, provides photo buffs a "Kodak moment" after just about every few steps they take. CCR "When we frst got involved with the Telluride condo project, we looked at the product's specs, which we saw as being 'bomb-proof.'" – Lew Nonay, Owner, Yanon's Classic Hard- wood Floors & Construction LLC 104 COMMERCIAL CONSTRUCTION & RENOVATION — MAY : JUNE 2016