Commercial Construction & Renovation

MAY-JUN 2016

Commercial Construction & Renovation helps our subscribers design, build and maintain better commercial facilities by delivering content to meet the information needs of today's high-level executives.

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3 2016 • SPRING EDITION President - Robert Moore Gray Vice President - Brad Bogart Bogart Construction, Inc. Secretary/Treasurer - Rick Winkel Construction, Inc. Immediate Past President - Mike Wolff Timberwolff Construction, Inc. OFFICERS 2020 Robert Moore Gray 2020 Rick Winkel Winkel Construction, Inc. 2020 Mike Wolff Timberwolff Construction, Inc. 2019 Ray Catlin EMJ Corporation 2019 Eric Handley William A. Randolph, Inc. 2018 Steve Bachman Retail Construction Services, Inc. 2018 Brad Bogart Bogart Construction, Inc. 2018 Justin Elder Elder-Jones, Inc. 2017 Jack Grothe JG Construction 2017 Doug Marion Management Resource Systems, Inc. 2017 Mike McBride Westwood Contractors 2017 Hunter Weekes Weekes Construction, Inc. BOARD OF DIRECTORS David Weekes 1990-1992 W. L. Winkel 1993 Robert D. Benda 1994 John S. Elder 1995 Ronald M. Martinez 1996 Jack E. Sims 1997 Michael H. Ratner 1998 Barry Shames 1999 Win Johnson 2000 Dean Olivieri 2001 Thomas Eckinger 2002 James Healy 2003 Robert D. Benda 2004-2006 K. Eugene Colley 2006-2008 Matthew Schimenti 2008-2012 Art Rectenwald 2012-2014 Mike Wolff 2014-2016 PAST PRESIDENTS Chuck Barnes - Barnes & Associates Ken Christopher - LBrands Mike Clancy - FMI Jeffrey D. Mahler - L2M, Inc. Jason Miller - JCPenney Company Steven R. Olson - CESO Inc. Larry Tureff - Ulta, Inc. ADVISORY BOARD MARKETING/COMMUNICATIONS Jack Grothe 909-993-9332 jackG@JGConstruction.com MEMBERSHIP Ray Catlin 972-800-2910 rcatlin@emjcorp.com Hunter Weekes 864-233-0061 hweekes@weekesconstruction.com MILITARY SERVICE INITIATIVE Steve Bachman 651-704-9000 sbachman@retailconstruction.com COMMITTEE CHAIRS SAFETY Doug Marion 336-861-1960 dmarion@mrs1977.com SCHOLARSHIP Mike McBride 817-302-2050 mikem@westwoodcontractors.com SPONSORSHIP/MEMBER BENEFITS Justin Elder 952-345-6069 justin@elderjones.com STRATEGIC PLAN Eric Handley 847-856-0123 eric.handley@warandolph.com A common vision for the retail construction industry, anchored in shared values and relationships, launched the RCA over 26 years ago. Solid leadership has grown and sustained the RCA, through good and economic times. I would like to begin my term as president by thanking all of our past presidents, especially our immediate past president Mike Wolff, Board members, Advisory Board members, and Potomac Management Resources for their contributions to our organization's success. Next, I pledge my commitment to keep the RCA strong, growing, and on a path of continuous improvement. Every organization has a lifecycle. Without a good strategic plan to manage risk, grow, and lead the organization in a direction valuable to its membership, organizations will not stay in a prime spot to succeed. To this end, our board of directors met in January 2016 to review the direction of the RCA and develop a strategic plan to keep us on track over the next three to fve years. Advisory Board member Jason Miller (JC Penney) graciously provided the facilities for the meeting and Advisory Board member Mike Clancy (FMI), facilitated the meeting and plan documentation. So what does this plan look like and what are our goals? Our overall vision is for the RCA to be known as the leader in the retail construction industry. To achieve this vision, the following are our goals and proposed activities: Goal - Retailer perception: Retailers will view RCA membership as an essential source for the top retail contractors Strategy: • Hold retailer listening events—without GCs present—for uncensored feedback to learn how RCA can be a premier, pre-qualifying resource. • Develop a high value target list of retailers • Evaluate the feasibility of a Retail Project Management Academy • Add more RCA/retailer events • Create a Retail Executive Forum Goal - Membership Size & Clout: RCA will have more than 200 members, representing 20% of industry revenues Strategy: • Improve membership recruiting and processing without lowering standards • Develop a high value target list of prospective members of all sizes • Collect potential member information more effciently • Create "elevator speeches" targeted to attract various size GCs about the RCA • Develop a membership referral program • Engage Advisory Board members and retailers for referral of potential members Goal - Member Engagement: More than half of our members will participate in "secondary activities" beyond the annual meeting Strategy: • Broaden board committee participation and organize committees to maximize member participation • Create a new member "onboarding" process, including board member mentors and one-on-one orientations for new members. • Build on more small group discussions and peer events, including regional meetings and events. • Drive business improvement forums, like the owner's breakfast at the annual meeting, to help member's principals improve. There's a lot to achieve and even more tactics not mentioned. We are prioritizing what to tackle by when, with many of the tactics, like a retailer listening event that took place at SPECS, underway. A strategic plan is a document constantly adapting to changing conditions and new ideas. Please don't hesitate to share your ideas and thoughts. President's Message Bob Moore Bob Moore, President, West Region, Gray Bob — RAMoore@gray.com Beyond our strategic plan, the RCA is strong and growing with an increasing membership, balanced budget, and many new member benefts in the works. SPECS and our annual meeting is moving back to Orlando for 2017. We are in the process of moving our annual meeting to the Sunday before SPECS to allow more retailers to attend and use Saturday for other educational and relationship building events. There will be more details to follow on these exciting changes to enhance the annual meeting experience and achieve more tactics laid out in our strategic plan. If any member company has questions, encouragement, or ideas for me about the RCA, please do not hesitate to contact me. I thank everyone in advance for their support.

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